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Since the mid-1990s, Amazon has become one of the world’s most recognized and successful online retailers. Founded by Jeff Bezos in 1994, Amazon has experienced impressive growth and expansion, reaching a market capitalization of nearly $1 trillion dollars. Today, Amazon is widely known as one of the largest e-commerce businesses in the world.

Amazon’s business model is based on an expansive catalog of products, supported by customer service and an efficient logistics network. To reach this success, Amazon has developed a number of innovative strategies to stay ahead of the curve.

One of the most important strategies is that Amazon allows third-party sellers to access its platform. This means other retailers can list their items for sale on the Amazon Marketplace, a service which helps Amazon to expand its product range and maintain customer loyalty. It also implies that Amazon has a large number of disparate customer bases, as well as a vast customer-oriented approach to its business activities.

Another key strategy of Amazon is its investments in related services, such as Prime delivery and Amazon Web Services. Prime delivery gives customers free two-day shipping on certain items, which greatly increases customer satisfaction. Additionally, Amazon Web Services offers a platform for companies to develop their own services or applications using the Amazon cloud.

Finally, Amazon continuously innovates its product offerings, offering customers the latest in shopping technology. Amazon recently launched the Amazon Dash Button, which lets customers order items with the push of a button. Moreover, Amazon Echo, Alexa, and Fire TV are some of the most popular products currently available. All of these features have helped Amazon to stand out from its competitors, offering customers a more personalized shopping experience.

In conclusion, Amazon has emerged as one of the most successful online retailersin the world. Its model is based on an expansive catalogue of products, a large customer base and an efficient logistics network. In addition, Amazon has continually invested in services such as Prime delivery and Amazon Web Services, and has adopted the latest in shopping technology such as Amazon Dash Button and Alexa, thus creating a unique shopping experience for customers.

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